Ordinary Everything x Aleen Dreksler
Our comprehensive approach helps mission-driven founders, creators, and executives clarify their story, sharpen their positioning, and consistently build their authority online, whether pivoting into a new chapter, preparing to fundraise, or growing their community.
WHAT IS ORDINARY EVERYTHING?
We're not a hype agency.
We don't pump out empty clickbait.
We don't chase cheap likes.
We don't work with brands we don't believe in.
We don't copy & paste strategy and content.
We build brand content that lasts.
Narrative that scales with you.
Audiences that stay engaged long-term.
Followers that actually care about your brand.
A custom online identity that feels authentic to Aleen.
GOT IT, TELL MORE…
Help You Nail Your Story
We help you get clear on your story from the start. Positioning, narrative, and a voice people actually connect with.
Build Strategies That Work Everywhere
We build content that works everywhere: LinkedIn, TikTok, Instagram, X, Threads, YouTube, Facebook… even Pinterest. One system, more reach.
Build Authority Through Authenticity
We don’t just chase virality. We help you show up in a way that feels real and still spreads. The goal is authority that lasts.
Create Scalable Systems
We set up content systems you can run without us. Whether it’s your team or just you, the engine keeps going.
OK, COOL, HOW DO YOU DO IT?
OUR THREE-PART APPROACH
Personal Brand Audit & Strategy Playbook
Thorough review of your digital presence, development of brand mission, messaging pillars, and audience strategy.
Foundational Narrative + Positioning Framework
Creation of your origin story, defined differentiators, taglines, and complete positioning framework for presentations and media.
Ongoing Ghostwriting & Content Growth
Building and scaling your digital presence through high-frequency, data-driven content creation and optimization primarily via LinkedIn and Instagram.
Each component builds upon the previous, creating a cohesive strategy for establishing and growing your personal brand.
NICE. MORE DEETS PLZ…
Part 1: Personal Brand Audit & Strategy Playbook
Digital Presence Audit
Review of your social platforms, website, and digital footprint with assessment of tone, visibility, and audience resonance.
Brand Mission & Founder Mantra
Development of a concise purpose statement and personal "north star" mantra to guide all communications.
Core Beliefs & Messaging Pillars
Identification of the values, themes, and perspectives you want to champion in your content.
Audience & Platform Strategy
Clear mapping of target audiences, including segmentation and platform priorities for maximum impact.
Part 2: Foundational Narrative + Positioning Framework
Foundational Narrative
  • Origin story in short, medium, and long formats (for bios, decks, and media)
  • Defined differentiators: what makes you unique and why it matters now
  • Tagline, one-liner, and platform headlines
Positioning Framework
  • Brand category, audience targeting, and promise
  • Five-point story arc for use in content creation, presentations, interviews, and self-promotion
Part 3: Ongoing Ghostwriting & Content Growth
Building and scaling your digital presence as an authority in your field through high-frequency, data-driven content.
Content Audit
Deep dive into your past content, engagement data, and audience insights with identification of themes, tone, and growth opportunities.
Ghostwritten Content
24 posts per month tailored for LinkedIn and 20 video concepts and scripts per month tailored for Instagram.
Performance Reporting
Bi-weekly performance audits with data insights, actionable recommendations for growth, and highlighting top-performing posts to double down on what works.
WONDERFUL. ANYTHING ELSE TO SHARE?
CASE STUDIES
Case Study: Carley Hart / Brushing Buddies
1
Challenge:
  • Multiple fragmented channels (brand, product, personal).
  • No existing personal or business brand
  • Wanted to be viewed as an entrepreneur AND a mom
2
Approach:
  • Unified under Carley's founder story as a woman in tech and mom launching products.
3
Results:
  • Clarity on positioning → Carley as authority + relatable entrepreneur
  • Repurposed personal content into product ads
  • Built a narrative foundation for launching future products
Case Study: Samir Qamar
1
Challenge:
  • Stealth-mode healthcare founder with flat LinkedIn presence. Had a substantial following but wanted clearer communication and to attract more investors without directly talking about fundraising.
2
Approach:
  • Shifted from abstract healthcare takes → personal storytelling (family + mission).
  • Define Samir's voice. What does he talk about vs. what does he not. What is his founder "why".
3
Results:
  • Multiple popular posts resulting in an increase in pre-sign ups
  • Increased resonance with peers, investors, and healthcare leaders
  • Built anticipation + credibility ahead of product launch
DELIVERABLES & FEE
Deliverables
A Personal Brand Audit, Thesis, and Growth Playbook
Foundational Narrative + Positioning Framework
One 30-Minute 1:1 Onboarding Session
Monthly Content Calendar (24 posts / month tailored for LinkedIn, 20 video concepts and scripts / month tailored for Instagram.)
Current Channel & Content Audit
Bi-monthly Performance Reports
On-going access to Ordinary Everything Resource Notion
Private Slack Channel for Daily / On-Demand Async Communication
Engagement Summary
Our founder-to-founder consultation and ghostwriting provides weekly hands-on async support. The engagement is designed to deliver clear foundations, actionable materials, plug-and-play tools, and valuable channel growth. Our streamlined approach is meant for maximum impact without unnecessary complexity.
3
Month Sprint
$5,000
Per Month
1:1
Support
Introductory pricing, full-service execution: ideation → writing → scheduling → optimization.
Start date: October 1, 2025, but we're flexible and can begin when it best suits your timeline and readiness.
OUR TEAM
Alex Friedman
Co-Founder
Former Techstars
Content Creator @HeyAlexFriedman
3x Founder, 1x Exit
Brian Schopfel
Co-Founder
Bootstrapped a seven-figure agency to an acquisition
Techstars Music, Spring '23 cohort
3x Founder, 1x Exit
Our Experience
7-Figure Consumer Experience
We've successfully started & scaled B2C, B2B, and personal brands, giving us firsthand knowledge of your challenges.
$10M+ Creative Studios
Running multi-million dollar creative businesses has equipped us with enterprise-level strategic and operational insights.
Major Brand Launches
We've led successful launches for scrappy startups all the way to Fortune 500 companies.
Founder-Focused Approach
We specialize in helping early-stage founders achieve clarity, develop compelling storytelling, and implement strategic growth plans.
Our Results
500x
Companies
We've helped hundreds of founders, creators, and executives get most out of their customers, peers, investors, partners by building an intentional foundation.
600x
Events
Our real-world IRL / URL event experience has given us the ability to know what works and what doesn't when it comes to building an actual narrative.
6x
Founders
We know what moves the needle for founders, brands, and creators (and their networks) because we've each been there, many, many times.
Alex's Reach (using our strategy)
Next Steps
Contact Us
Reach out with questions and to review this document
Contract Execution
Finalize agreement and payment
Launch Kickoff
Begin our strategic consultation
Contact Brian Schopfel, brian@ordinaryeverything.com | ordinaryeverything.com